Sun Sentinel
National Football League
                   === Browns sell stadium naming rights ===
 Berea,  OH (Sports Network) - The Cleveland Browns and FirstEnergy Corporation
 came to terms on a stadium naming rights deal Tuesday, officially changing the
 title of Cleveland Browns Stadium to FirstEnergy Stadium.
 At  an  afternoon press  conference, new  Browns owner  Jimmy Haslam and chief
 executive officer Joe Banner announced the change. The building had been known
 as Cleveland Browns Stadium since its inception in 1999. FirstEnergy president
 and  chief  executive officer Tony Alexander  was also on hand to announce the
 "This  is  a great  day for all  of us and  it builds  on the momentum we have
 experienced  as  we enter into  a new era  of Cleveland Browns football," said
 Haslam. "The Browns and FirstEnergy have enjoyed a tremendous relationship for
 more  than  a decade, and  since our  arrival back in  August, it has been our
 pleasure  getting to  know Tony, Chairman of the Board George Smart, President
 of FirstEnergy Utilities Chuck Jones and many other FirstEnergy employees."
 Because  the city  owns the stadium, the deal is contingent upon approval from
 the  Cleveland city  council,  however the  lease between  the  team and  city
 encourages  the naming  rights to  be sold,  which should  help push  the deal
 Once approved, the Browns will become the 23rd NFL team to have entered into a
 stadium rights deal.
 "Having  a stadium  naming rights deal in place was extremely important for us
 as we look toward the future, and it was just as imperative to accomplish this
 with a strong, regional company such as FirstEnergy," said Banner.
 Headquartered in Akron, Ohio, FirstEnergy is one of the largest investor-owned
 electric utilities in the county.
 "By  joining  two Ohio  traditions,  this  partnership and  regional  branding
 opportunity   makes   good  business  sense,"  said  FirstEnergy's  Alexander.
 "FirstEnergy  and its predecessor utilities have been serving the energy needs
 of  customers throughout  northern Ohio  for more  than a  century, while  the
 Browns'  rich legacy in  the same regional footprint dates back to 1946. It is
 clear  the team is  headed in the right direction and we look forward to being
 part of the new energy in FirstEnergy Stadium."
 FirstEnergy  has  been a  corporate partner  of the team  since 1999, when the
 Browns  returned to  the NFL as an expansion franchise. The original club left
 Cleveland for Baltimore after the 1995 season.
 01/15 16:29:31 ET