Thoroughbred Racing

 
                  === Santa Anita heavy with social media ===
 
 Arcadia,  CA  (Sports Network) - Social  media platforms will be a prime focus
 for  Santa  Anita Park during  its upcoming 76th  racing season. The track has
 also unveiled a brand new website.
 
 Leading  the effort  at Santa  Anita in  social media  are Kattie  Abbott, the
 track's Social Media Manager and Manager of New Media, Andrew Arthur.
 
 "We have had tremendous response, in terms of hits, through all of these forms
 of  social media,"  said Abbott,  a 26-year-old  graduate of  California State
 University, Chico. "This sport is absolutely perfect for Twitter and Facebook,
 because there is 'down time' between races, during morning workouts, etc.
 
 "At  this past Autumn Meet, on Facebook alone, we had 22,498 total fans, 1,866
 of  whom  were new. That  was an  increase of 62  percent over last spring and
 there's no doubt we can build upon that beginning with opening day, Dec. 26."
 
 The new website has links to all social media outlets.
 
 "We're  excited about the  new website and we think our fans are going to love
 it,"  said  Arthur, a  25-year-old  graduate  of  San Francisco's  St.  Mary's
 College.  "We've found  the main traffic for our website is Programs, Results,
 Entries, the Calendar, and Pro's Picks (handicapping). Those 'quick links' can
 now be found right below the Santa Anita Park logo on the home page.
 
 "In  addition  to all  that Katie is  doing throughout the  day, we'll also be
 offering our fans easy access to Flip Cam interviews that we post on YouTube."
 
 Opening day will be Wednesday, Dec. 26 and extends through Sunday, April 21.
 
 12/19 16:50:10 ET

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